Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Simple steps to use AI to amp up your day-to-day marketing work Go beyond the buzz. See how AI can help you draft briefs, produce creative, and measure campaign impact, step by step. Feature of the week Simple steps to use AI to amp up your day-to-day marketing work Go beyond the buzz. See how AI can help you draft briefs, produce creative, and measure campaign impact, step by step. Consumer Insights Case Study Case Study Unlock global growth: Three lessons from a Dutch agency's international playbook Europe, Middle East & Africa Case Study Case Study Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025 Middle East & North Africa Article Article Decoding Gen Z gamers: 4 ways to win their hearts and wallets Article Article Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing Europe, Middle East & Africa Article Article Value beyond volume: Marketing's impact on pricing power and profitability Perspective Perspective AI, personalisation, and the future of shopping Nordics & Benelux Case Study Case Study From awareness to conversion: Matt Sleeps' full-funnel blueprint for Black Friday marketing Middle East & North Africa Article Article Lights, camera, action: Your Ramadan 2025 video content cheat sheet Marketing Strategies & Innovations Central Eastern Europe Case Study Case Study How low-cost video ads from a Polish fire station sparked sales in Germany Case Study Case Study Turning YouTube viewers into listeners: How one audiobook platform grew trial users by 4X Global Article Article Google Lens co-founder on ‘searching like a two-year old’ Sub-Saharan Africa Article Article The modern marketing funnel: Drive media effectiveness with full-funnel video Central Eastern Europe Case Study Case Study Northstar for marketing: How a Slovakian outdoor retailer turned their strategy into a global success Case Study Case Study Empowering the creator economy: A tactical guide from Supercell's playbook Article Article AI is reimagining Search and consumer behaviour — and it's only the beginning In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 9 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 6 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
