Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The right campaigns, share of search, and channel mix: A growth playbook for one Swedish brand Financial services company Sambla sought new strategies to understand their brand marketing's contribution to business outcomes. Discover how embracing "share of search" to measure brand marketing, and optimising YouTube ads for wider frequency, led Sambla to greater efficiency, ad recall, and more. Feature of the week The right campaigns, share of search, and channel mix: A growth playbook for one Swedish brand Financial services company Sambla sought new strategies to understand their brand marketing's contribution to business outcomes. Discover how embracing "share of search" to measure brand marketing, and optimising YouTube ads for wider frequency, led Sambla to greater efficiency, ad recall, and more. Consumer Insights Collection Collection Our top sustainability content Global Article Article Retail Guide 2024: Connect with customers throughout their increasingly complex journeys Nordics & Benelux Infographic Infographic From retailtainment to experience-enhancing tech: How to connect with Nordics and Benelux shoppers in 2024 United Kingdom Article Article The rise of refurbished tech: How marketers can drive sustainable consumer choices Europe, Middle East & Africa Article Article Co-viewing: The future of TV is together Europe, Middle East & Africa Article Article Top digital marketing trends and predictions for 2024 Middle East & North Africa Article Article New research: 4 Saudi Arabian consumer insights to elevate your next retail campaign Middle East & North Africa Article Article 5 new MENA consumer trends to make your beauty brand pop in 2024 Marketing Strategies & Innovations United Kingdom Case Study Case Study Premier performance: How ODEON revamped its Search strategy for a new era of marketing Nordics & Benelux Perspective Perspective Beyond deep fakes: Debunking the myths of AI and showing its positive impact on marketing Europe, Middle East & Africa Article Article Perfect partners: YouTube creators share their magic formula for branded content success Middle East & North Africa Article Article Attention MENA brands: These global video ad experiments reveal the power of creator partnerships United Kingdom Article Article The modern measurement playbook: How to optimise your marketing effectiveness and fuel growth Nordics & Benelux Report Report New 2024 playbook: How marketers can connect brand measurement to business outcomes Global Perspective Perspective Smarter ads, better results: The next era of digital advertising Nordics & Benelux Case Study Case Study The gift of understanding: How Bol embraced neurodiversity in its video campaign In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 12 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.
